In 21 days or less.
Video ads that feel like a referral: a real homeowner recommending your business, run only in your service area, qualified before the phone rings. You are never on camera.
Generator installs in their own service area. No owner on camera, no AI. One campaign, one ad that felt like a referral, and a page that qualified every lead before the phone rang.
Homeowners see thousands of ads with a logo, a photo, and a coupon. But the best leads come from referrals. Our ads feel like a referral: a real female homeowner, recommending your business, about the job you want more of.
People trust a homeowner recommending a contractor more than a logo telling them anything. That is the benefit of the doubt a referral gets and an ad never does.
A coupon attracts coupon hunters. An offer built around a generator, a panel upgrade, or a full system attracts the homeowner who already wants that job done.
Every lead answers a short page built around what your best customers have in common before you ever pick up the phone. You call the ones who fit, and the call starts halfway done.
You stay on job sites. We handle casting, filming, editing, the page, the ad account, the budget, and the weekly numbers.
Not a coupon. A real woman 35 to 55 recommends your business on camera the way a neighbor would: what she worried about, what you found, how it ended. No AI actors, no AI voices. You never appear.
The ads reach homeowners in your service area and nowhere else. We do not run your competitor. Whoever locks the area first keeps it.
Every lead goes through a page built around the job, the home, and the timing. The ones who fit hit your phone by text and email the moment they submit.
Ben Baxter, founder of Spotlight Locally, spent a decade managing $10M in paid ads across 35 industries for brands with millions of followers and seven-figure budgets. Every one of them paid for one thing: customers at a cost that made money. That is the only skill that matters when it's your budget on the line.






In 21 days or less.
Grab a time below. On a 15 minute call we'll show you the two ads we'd build for your best customer and the exact area they'd run in. Your trial, not a template.