Spotlight Locally · Video Ads for Home Service Contractors

10 exclusive, qualified leads for your best job. Guaranteed.

In 21 days or less.

Video ads that feel like a referral: a real homeowner recommending your business, run only in your service area, qualified before the phone rings. You are never on camera.

No filming on your plate. No AI actors, no AI voices. One company per trade per service area.
46
Leads in 36 days, JCS Electrical
6
In-home estimates booked
$72K
Of work quoted
ElectricalHVACPlumbingRoofingSidingWindowsBath RemodelFoundation Repair
Client result

JCS Electrical: 46 leads, 6 estimates, $72K quoted in 36 days

Generator installs in their own service area. No owner on camera, no AI. One campaign, one ad that felt like a referral, and a page that qualified every lead before the phone rang.

46
Leads
6
In-home estimates booked
$72K
Of work quoted
The Spotlight Locally ad that produced 46 leads for JCS Electrical
The ad behind the 46 leads.
Why it works

The only ad that wins is the one that feels like a referral

Homeowners see thousands of ads with a logo, a photo, and a coupon. But the best leads come from referrals. Our ads feel like a referral: a real female homeowner, recommending your business, about the job you want more of.

It feels like a referral

A person like them, not a business talking about itself

People trust a homeowner recommending a contractor more than a logo telling them anything. That is the benefit of the doubt a referral gets and an ad never does.

The offer filters the price shopper

Built for your best job, not for whoever wants a coupon

A coupon attracts coupon hunters. An offer built around a generator, a panel upgrade, or a full system attracts the homeowner who already wants that job done.

Qualification protects your time

Shared leads go to four shops. Ours go through a page first.

Every lead answers a short page built around what your best customers have in common before you ever pick up the phone. You call the ones who fit, and the call starts halfway done.

How it works

The system, in three steps

You stay on job sites. We handle casting, filming, editing, the page, the ad account, the budget, and the weekly numbers.

01 · The offer and the referral

An offer for your best job, told by a homeowner

Not a coupon. A real woman 35 to 55 recommends your business on camera the way a neighbor would: what she worried about, what you found, how it ended. No AI actors, no AI voices. You never appear.

02 · Your area, exclusively

Ads run only where you work, one company per trade

The ads reach homeowners in your service area and nowhere else. We do not run your competitor. Whoever locks the area first keeps it.

03 · Qualified before the phone rings

A page that sorts leads by your best customers

Every lead goes through a page built around the job, the home, and the timing. The ones who fit hit your phone by text and email the moment they submit.

What you do

Approve two scripts. Call leads back within the hour. Run the jobs.

What you never do

  • Appear on camera
  • Write or post anything
  • Touch the ad account
  • Answer unqualified calls
  • Share a lead with another shop
  • Wait weeks to see numbers

What we handle

  • Scripts from your real customers and reviews
  • Casting, filming, and editing with real creators
  • The qualifying page, built and hosted by us
  • The ad account, the targeting, and the daily budget
  • Instant text and email delivery of every lead
  • Weekly numbers: leads, cost per lead, booked estimates
Client testimonials

Owners who took the leap

"I started working with Ben about 36 days ago. We've had 46 leads come in, booked six appointments for a total estimate of $72,000 in quotes that we send out."
"He knows exactly how to speak to your client. Really goes in depth on the psychology of the client, what they're looking for, pain points. I would highly recommend Ben to help you with all your marketing needs."
Justin Orellana · Owner, JCS Electrical · Woodinville, WA
Watch on YouTube
"Definitely. You made it really easy. We love the output. We love the finished product."
"Do it. It's a video age that we're in. If you're not doing it, your competition is and they're going to eat your lunch."
Tony Trowbridge · Co-Owner, Mindful Construction · Design-Build Construction Firm
Watch on YouTube
"I would definitely recommend Spotlight Locally. You and your team understand what we're trying to do as entrepreneurs in our local community."
"I don't like to be in videos and it takes a lot more time than I feel like I have to give to it. The first finished video I thought was really good. Don't wait. Giselle and Ben make it easy."
Brannon · Owner, Odyssey Builders · General Contractor
Watch on YouTube
"Once I saw the video I was like wow, I didn't know we can do that. It was amazing. 10 out of 10."
"I was super afraid to speak on camera and you make it so easy on us. It's having a lot of views, our video, on social media. You guys are great. Give it a try."
Jesus & Faviola · Owners, JD General Construction
Watch on YouTube
The operator behind Spotlight Locally

The person running your $150 a day has run $2.5M a month

Ben Baxter, founder of Spotlight Locally, spent a decade managing $10M in paid ads across 35 industries for brands with millions of followers and seven-figure budgets. Every one of them paid for one thing: customers at a cost that made money. That is the only skill that matters when it's your budget on the line.

Lee Weiland, Pacific Rim Athletics
Pacific Rim Athletics
Local Gym / YouTube Ads
A local business, like yours
$600K to $2M a Year
Revenue tripled in 18 months and the cost per lead held steady for three years straight. The closest thing on this page to a contractor: one owner, one market, and ads that kept working.
Greg O'Gallagher, founder of Kinobody
Kinobody
Fitness / Course Launch
Global fitness brand, one product launch
10X Return in 40 Days
Six figures in new revenue from one campaign. Every dollar in, ten out. The same math we run on your ad spend: cost per lead against the job it books.
Nuseir Yassin, Nas Daily
Nas Daily
Education / Creator Course
14M+ subscribers and still could not fill the room
Sold Out in 30 Days
A huge audience was not reaching the right people. Rebuilt the targeting and the pages, sold every seat, 10X return. Reach is not the problem. Aim is.
Sarah Beth, SarahBethYoga
SarahBethYoga
Wellness App
1.5M+ subscribers, a modest test budget
8X ROAS
Mid five figures in under 30 days on a small spend, with creative written in her own voice. Proof you do not need a big budget to find out if it works. You need the right ad.
Ka'Chava logo
Ka'Chava
8-Figure DTC / Google Ads
Seven-figure monthly budgets, national brand
+50% YoY Q4
Record quarter managing $2.5M a month across Google, YouTube, and Performance Max. When the spend is that large, sloppy targeting costs real money. The discipline carries down to $150 a day.
Wagr logo
Wagr
Sports Betting App
Venture-backed, acquired by Yahoo in 2023
250% Over Target
Beat the user acquisition goal by 250% at costs 40% under target, and the numbers helped get the company acquired. Hitting a lead target under budget is the whole job.
Next step

10 exclusive, qualified leads for your best job. Guaranteed.

In 21 days or less.

Grab a time below. On a 15 minute call we'll show you the two ads we'd build for your best customer and the exact area they'd run in. Your trial, not a template.